Let’s face it.
At one point or another, you’ve probably felt deeply frustrated with the results you received, after all of your hard work and marketing efforts.
You followed the rules, did everything that the highest converting websites do, and took action on what the best internet marketers are telling you to do on a consistent basis.
Chances are, you’ve went as far as doing everything within your reach to bring high quality and targeted prospects to your site.
But then, the next thing you know…
POOF, they’re gone!
It’s frustrating… I know…
But why is that so?
Do you know what made these people want to leave in the first place?
If you’re like everyone else, the first thing you would do is check:
- If you made their unique value proposition clear.
- Verify your call to action.
- Analyze and test your headlines.
- Change your copy.
- Double check to see if your website is working properly.
- Mobile optimize it.
- Tweak your paid advertising campaigns.
- And even split test your ads all over again.
But still, for some strange reason, even after doing all sorts of changes, most people still can’t come up with a solution to this mysterious problem.
Most will just sit there aimlessly and dumbfounded, wondering with a blank stare on their face about the little to no results they’ve received after all that hard work they put in.
And believe me, this sucks!
The worst feeling in the world is when you work so hard to achieve a specific goal and NOTHING happens.
From your perspective, you’ve done everything that’s expected to achieve the results you desire.
Your actions and knowledge on the subject tell you that everything seems to be in place.
But unfortunately (for some strange reason)… They’re not.
Chances are, you’re stressed out, confused, and STILL thinking…
“WHY AREN’T MY VISITORS CONVERTING INTO LEADS?”
So before I give you the answer to this problem, take a look at these interesting statistics to get your brain juices flowing. This will help clarify some of the questions you may have.
Did you know:
- That you have 0 – 8 seconds to capture your reader’s attention with a compelling headline and landing page? (After that, the majority of your prospects will leave.)
- And approximately 96% of visitorsthat come to your website are not ready to buy? (So what makes you think you’re going to convert all of these people anyway?)
So what does this tell us?
If your website has “abandonment issues”, just know that this is common on the internet and it can be minimized.
In order to solve this problem, the first thing you need to realize is why your visitors are leaving.
Remember, if you let them stand idle for 5 minutes or more on your page, there’s a big chance you’ll lose them. That’s why it’s so important to keep them entertained and engaged with your content at all times.
Second of all, know that if they’re leaving, the best place to pull them back in is through your own website. (Try not to let them leave in the first place). It’s much easier to keep them on your page, then it is to bring them back to it all over again.
So how do we solve this problem?
First of all, in order to engage with your customers, you need to know their problems and tell them how you’ll fix it with the right product / story. From there, provide easy access to a value proposition. Recognize the type of information your audience wants the most and then offer it to them frequently.
To sum things up, the main secret here is to GIVE THEM WHAT THEY WANT and GIVE IT AWAY AS MUCH AS YOU CAN.
This alone should eliminate a HUGE part of your abandonment problems.
An even though you may have gotten this part figured out, I still believe that you are missing out one key element.
It’s absurd to think that most people forget this step. It is considered one of the most simple, yet overlooked online marketing tool, that’s easy to implement and crucial to have if you are looking to achieve great results.
What is this I speak of?
EXIT POPUPS.
Unless you’ve been living under a rock for some time now, chances are you’ve seen this one in action (and you’ve probably fell for one too!)
In this day and age, they are one of the most common lead generators, and one of the most underutilized as well.
And honestly? There really is no secret to them.
There’s nothing mysterious behind the process.
It’s simply a pop-up that shows up on your screen, (and not those annoying ones that are spammy) whose intent is to capture your visitors attention at the exact moment in which they are about to leave.
Its main purpose is to keep your visitors engaged and to prevent them from leaving your webpage.
A well designed exit pop-up will encourage your visitors to stay on your site, transform their visit into a conversion, and bring your readers down further pages.
So for example: Let’s say someone finds your website based on an article that you wrote. They’re on your page, and they’re hooked onto every word you say. They love your website, and yet, they never heard of you before. At that moment, that person may be getting tons of valuable information from your article, but they most likely don’t know much about your other pages and the massive amounts of value you can provide to them as well.
So by using a carefully crafted exit pop-up, you will be able to direct your readers attention to exactly what it is that you want them to do. You can influence them directly through your web page. Whether it’s to sign up for a newsletter that will keep them informed about the new and upcoming content on your website; to download a free eBook in order to capture their email; or the chance to click on your sales page because you have something that will solve a deep underlying problem they have.
The point is, with an exit pop-up, you will be able to prevent them from leaving and you will now have the power to CONVERT LEAVING VISITORS INTO HOT LEADS!
So, are you ready to take action?
The first thing you need to understand is your visitors behaviour patterns.
By comprehending their wants, needs, and utmost desires, you will be able to read their minds and get them to take action in the right place, at the right time.
This is one of the most important pieces of information you need to grasp if you want to know how to convert lost leads into closed sales.
With this being said, one of the first things we recommend you do is to create your very own target market avatar.
Take a moment to sit down and write out your ideal prospect.
What is their age?
What do they do for a living?
What are their passions?
What are their spending habits?
What do they look like?
And so much more…
The minute you are able to develop a clear picture of the perfect person (“the avatar”) for your product or service, the easier it will be to sell them onto what you have to offer.
Once you figure this part out, it’s important to start thinking about implementing your offer according to their psychological triggers.
Let me give you an example: Imagine if your ideal customer happens to be a “compulsive shopper”. He goes on your website, sees something that he likes, and immediately adds it to his cart (after all, he can always leave the website or remove these items from it).
As you may know, these are the type of people who love to get a good deal.
But what happens is, they’ll go through all the steps necessary to make a purchase, until it’s time to pay.
This is one of the most common and frustrating things about e-commerce and internet marketing customers in general. They leave your website and abandon their shopping carts.
What can you do about this?
Well, if you’ve done your homework, you should be able to address their objections with an exit popup and make a sale.
Let’s get back to the previous example…
So the person on your website has products in his shopping cart and was thinking about leaving.
You, being the smart person that you are, did your homework on them and figured out one of their objections: price.
Obviously your prospect has seen value in your product, because he added it to his shopping cart. The only thing that is holding him back from going through with his purchase would be the amount of money necessary to make this transaction a successful one.
So let’s ponder for a second…
The person is interested in what you have to offer, but he’s not willing to pay the price you’re requesting.
The thing is, price is never an issue…
Now I know you must be thinking: “OH MY GOD ARE YOU CRAZY? PEOPLE COMPETE ON PRICE ALL THE TIME.”
But… I want you to notice something.
If price was the only thing that mattered, there wouldn’t be any luxury goods.
You could say goodbye to companies like BMW, Ferrari, Gucci, Prada, and etc.
“Oddly enough”, they’re still around, and their definitely not winning on price!
“Normal people” want these products too, but they just don’t have the guts to pay that much money on a specific item.
Just remember… price is never an issue.
You need to be able to effectively communicate that your offer is the ultimate solution to their problem.
Your prospects need to be conscious of their pain, that pain needs to be intense, and you’ve got to give them the cure!
When you touch someone’s heart and mind on a deep and emotional level, they will pay whatever you ask of them.
That’s what it really comes down too.
Want a simple example?
Think of an emergency surgery.
If somebody whom you deeply loved suddenly had a heart attack, you would do everything within your reach to make sure that person gets the necessary treatment to keep them alive and well.
I can assure you that in those moments of despair, you would not question the doctor how much this surgery is going to cost, and if it was too expensive, that he could just let your loved one suffer.
So why am I telling you this?
What does this have to do with an exit popup?
I’m saying this because one of the most utilized exit popup strategies is on the subject of price.
Sometimes, your client will want to leave your website because they think it’s too expensive. What you can do is make a popup show on their screen and offer them a discount at a price they can afford.
In business, you want to develop long-term relationships with your customers.
You want to be able to sell things to them over and over again.
Never make a sale for the sake of generating a quick profit. Focus on providing the best possible service to your customers, so that you can keep them for a life-time.
Check out these examples below…
And price isn’t the only issue…
Sometimes people will get a better price quote and still be indecisive.
If you think your customer will do the same, try putting a countdown on your offer to create a sense of urgency. This will tell them that they need to act, and the need to act fast!
Here’s an example…
The strategies are never ending and the opportunities with these methods are limitless.
Start implementing these strategies right away, and see for yourself how effective this tool can be for your business.
A well designed exit popup can be the catalyst in converting an abandoning user into a satisfied customer. Popups give the business owner a chance to capture the user’s undivided attention for a few seconds and if used wisely, they are proven to increase conversion about 6 times.
Your popup is like an experienced waiter at a restaurant who says the right things at the right time. When a client enters the restaurant, the waiter shows them the table and suggests items based on the customer (icecream for kids and spicy for Indians). When they are done, the waiter gets the bill and asks for feedback or hints for a tip.
Similarly, Yeloni and other pop up plugins can be used as a smart assistant to your website. You can redirect your customers to a landing page from a blog post, ask for social shares or an email subscription after they have read an article, or make an irresistible offer to a customer leaving your website.
What do you recommend?
Now, we know that the internet has a tremendous amount of information on the subject, and plug-ins you can download.
However, it can be pretty easy to get lost in the sea of information.
Some people even get paralysed by information overload. They don’t know where to start.
So luckily for you, in order to help you out, we’ve listed some of the best WordPress plug-ins out on the market right now that will allow you to setup your very own exit pop-up today, easily and inexpensively.
We highly recommend (in alphabetical order):
OptinMonster
Pippity
Yeloni Exit Pop-up
Let your results speak for themselves.
Give exit popups a shot.