10 Social Media Tools Every Small Business Needs

Like the Daft Punk song says: “We’re human after all.”

That means we’re creatures of habit with our own efficiencies and routines. Of course, we humans should use the best tools available to us. Take it from the robot-helmet rockers: in the right hands, technology lets us do awesome things.

By now, we’ve all got our favorite social media tools and time-saving techniques. But with a truly optimized toolbelt of apps, our efforts become “Harder, Better, Faster, Stronger.” Keeping up with the latest and greatest app can be a chore, so here’s a quick review of the 10 best social media tools to make your day-to-day easier, more effective, and better for business. Plus, most are free!

#1 Buffer

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Buffer is a straightforward social media scheduling tool that offers a simple dashboard interface and ready-use analytics. Share your links or custom content across multiple channels and networks, plus the new Chrome extension makes posting to Facebook, Twitter, LinkedIn, and Pinterest even breezier. The Buffer blog is also a goldmine of social media insights.

Or try: Hootsuite

#2 Feedly

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Content ideation can be a drain, so Feedly automates this process for you. Connect the RSS feeds of blogs and writers and Feedly will deliver you a “magazine” of curated content sorted by topic. Stay updated by tracking the latest discussions and influencer ideas and know what’s trending for your own content creation purposes.

The app integrates with Buffer and Hootsuite, allowing seamless scheduling and share from within the dashboard interface. Instead of tabbing, collecting, and sorting your content topics over many hours, let Feedly save you time and headspace.

#3 Yotpo

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Yotpo is a user-generated marketing platform with two key functions. First, it lets you post customer reviews and recommendations directly to your social media. Social proof in the form of authentic testimonials is very powerful both for establishing trust and for driving purchases online. Yotpo entices reviews from existing customers by offering incentives, then collects these testimonials in a central database for direct access and easy integrations into social posts.

Yotpo also provides content curation for Instagram. Collect the best user-generated Instagram photos and make ready use of them across your business channels. Remember to get the proper permission.

#4 Bit.ly

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Shortening URLs is especially important for email conversions, Twitter posts, and Instagram marketing. Bit.ly combines a URL shorter and a click-reporting tool to make posts neat, readable, and looking professional. Tracking clicks helps you know what content is converting traffic to your WordPress site. Bit.ly is part aesthetics, part analytics, and totally necessary.

“Bitly is one of the most popular link shortening services, and the one we prefer to use with CoSchedule. It allows for custom domains so you can brand your shortened link. Bitly also allows you to customize the actual shortened link (if your customization is still available). — Julie Neidling, CoSchedule

Or try: Google URL Shortener

#5 Adobe Spark

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Video is a booming medium for sharing content online, with Youtube netting 1 billion unique users each month and widely used as a search engine. Adobe Spark lets you create video content, edit and produce stunning graphics, plus web stories in a flash. Use the Adobe browser editor to resize content for platforms, change colors, add text, and alter the background.

Templates are available to assist, while icons, music, and layout options are all available and customizable in-app. Adobe Spark is an outstanding free option from the world’s leading design software company.

#6 Canva

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Everyone loves a good infographic, in fact an infographic is 30x more likely to be read than an article. Canva is an easy way to create infographics, online ads, social media images, or any other visual content. Share your work directly to social media afterwards. For all things visual, use Canva for free.

“Using graphics to tell the story of your brand is the next big thing of social media. This is called “visual marketing,” and it came about because of the success of Pinterest and Instagram. On these services a photo is often the first, and sometimes only, interaction with readers, and this changes everything.

Pinterest and Instagram set the standard for content marketers and social media managers to create good — if not awesome — visual content that tells a story. The problem is that people need good, fast, and cheap, but mostly what’s available is mediocre, slow, and expensive.” — Peg Fitzpatrick, Hubspot

Or try: Piktochart

#7 Audacity

 

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In the United States, 60 million people now listen to podcasts regularly. That’s a 23% increase from 2015 to 2016. If you’re trying to be heard far and wide, Audacity provides an all-in-one audio software that records audio, converts tapes to digital or analog formats, adds effects, cuts, copies, and mixes full podcasts.

This open-source app lets your create, edit, and share podcasts without any formal technical experience. Audacity helps post your recordings to Soundcloud, website, or affiliate sites with confidence.

Or try: Podbean for a paid app with podcast promotion and management included

#8 Shopify

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If you’re in ecommerce, Shopify is the complete and customizable online store for you. Organize products, accept credit card payments, track and respond to orders – everything point of sale. Shopify also helps with customer service and retention.

Use social media integrations like Facebook to respond to customer outreach and complaints directly through the platform. This is especially important since 42% of customers who use social for outreach expect a response in 60 minutes; 32% expect a response in 30 minutes or less. Shopify is a full-service ecommerce solution.

#9 Quuu

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Quuu curates content suggestions for your social media sharing needs. The twist? It’s done by a community of real, live people instead of an algorithm. Integrate with Buffer and then select the categories of content relevant to your audience, anything from digital marketing to cute animal videos.

Once delivered to your Buffer queue, your preferred choices are noted to ensure better curation in the future. For those looking for an optimal blend between of human and technological content curation, Quuu awaits.

The “main” part of Quu is that they offer what they call “hand-curated content suggestions for social media”. They are basically solving a problem that most of us have. It’s GREAT to share content with your social media following… but it’s hard to find all that content and get it set to go out. — Mike Giannulis, OnlyMike.com

#10 Pixabay

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If you’re like me, you’re super picky about finding the right photos and video to suit your content. Pixabay offers almost 800,000 free photos, videos, vectors, and illustrations for use anywhere. Bonus: more than 1,000 new high-resolution images and videos added to Pixabay each day. Yes, everything you find on Pixabay will be licensed under Creative Commons and are free to use anyway you choose. Choose from an expansive list of categories when finding outstanding images and more on Pixabay.

Out to save time and maximize your social media powers on your WordPress website?

Each of these 10 tools is proven-effective and will increase your everyday efficiency in your social media. From visuals and audio, content ideation, content curation, user-generated content,

From visuals and audio, content ideation, content curation, user-generated content, point of sales, or scheduling. To see the greatest returns from social media, your business should make use of the best social media apps.

To see the greatest returns from social media, your business should make use of the best social media apps.

A father, husband, entrepreneur, mentor, and an irredeemable golf addict. His purpose is to use creativity and organizational skills to lead & inspire others to focus on becoming the best at what they do, so they can be happy in their lives.

  • Troy

    Great tools!
    I would like to recommend one more social media tool for businesses – Snoopreport https://snoopreport.com. It tracks user actions on Instagram as likes, comments and follows and provides weekly and monthly reports with useful metrics. With this tool businesses can monitor customers and competitors to update their social media marketing campaigns

  • Anja (Anya) Skrba

    I never heard of Quuu before, have to admit…Well, there’s always first time for everything 🙂